시사.칼럼.좋은글

Neptune 2019. 10. 21. 10:16

 

Is there a difference between being an authentic agency and offering authentic services? If there is, which is better? Is there a Socratic form of authenticity one should strive for, some idealized notion of what it means to be an authentic agency? Should we care? Should agencies focus more on their state of being than on accomplishing their goals? Is it possible in a world of political correctness, funder’s desire for the latest fad, and competitive funding sources to really be an authentic agency yet still accomplish your mission? What is the difference between authenticity and ethical action?

 

“To be is to do”–Socrates.

“To do is to be”–Jean-Paul Sartre.

“Do be do be do”–Frank Sinatra.

 

“What is the difference between authenticity and ethical action?” Some critics called the existentialists morally adrift because of their focus on authenticity. Frankly, that strikes me as a terribly pessimistic view of human nature. Great evils are committed by people cut off from their own pain and by institutions cut off from the human consequences of their actions. The call for authenticity is fundamentally a call for integrity.

originhttp://authentic.gilbert.org/2006/12/03/do-be-do-be-do/